AOL/Google Deal: Beginning of the end for Google??
You may have read the New York Times article or other news sources about Google buying 5% stake in AOL for $1 Bn and $300m in advertising money on Adwords.
“Finally, around 9 p.m., Richard D. Parsons, chief executive of Time Warner told Eric E. Schmidt, chief executive of Google, that he would accept Google’s recently sweetened offer. Google, which prides itself on the purity of its search results, agreed to give favored placement to content from AOL throughout its site, something it has never done before.”
If this is not evil, what is evil then? If, for them, “favored placement” means Adwords ads, it’s OK with me. However, if they start playing with the SERPs, this may have dire consequences and may be the beginning of the end. That’s my take on this.
Good to know: SERP word has been invented by Brett Tabke.